STRATEGIES FOR SUCCESS
The Impact of Pricing Pricing dramatically impacts the strategy and outcome in a distinguished home marketing program. In order to ensure your asking price falls within a range that pleases you and for a successful sale, we will prepare a competitive market evaluation that provides the information necessary to establish a success-oriented listing price. Competitive Pricing: The Pricing of Choice A competitive price is based on an unbiased evaluation of various market factors that impact your property sale. We provide you with a competitive market analysis that, in turn, provides you with an accurate indication of the market value of your property, and should be used as a guide when considering a listing price. Although we work closely with you to monitor pricing and guarantee optimum exposure, it is imperative that you keep in mind the market itself, is the strongest influence in setting the final sale price. Aggressive Pricing: A Strategic Tool Aggressive pricing can be a useful tool in the selling of property. The strategy relies heavily on the accurate interpretation of market data. Aggressively priced properties will generate maximum exposure and guarantee a large pool of qualified buyers in the shortest period of time; however, it does not necessarily produce the highest return. As real estate professionals, we are well versed in the particulars of aggressive pricing. While it is not recommended to use this strategy as a standard pricing procedure, we recognize there are situations when aggressive pricing is a reasonable and appropriate option. Let us help you decide if it is for you. Speculative Pricing: A Seller's Risk Overpricing gets its strength from the belief that one can always 'come down' in price. In theory, overpricing reinforces a conservative approach to value; however, its speculative nature actually fosters risk. Sales associates generally prefer to show buyers properties that are deemed to be within market value. Targeted exposure is a key ingredient in the fine home market and when prices are speculatively elevated, you risk pricing yourself out of a significant pool of qualified buyers. Another drawback to speculative pricing is loss of inventory excitement. When a property first arrives on the market, there is an initial flurry of interest. If the property is perceived as overpriced, it may discourage excitement and interest that would normally be generated by the appearance of your prestigious property on the market. In order to guarantee maximum market exposure and customer satisfaction, the development of an appropriate pricing strategy is critical. As part of your overall marketing plan, we work with you to determine a pricing structure that you are comfortable with, while keeping within market reality as well as your financial needs and expectations.
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